Being Borne
Amanda George
Borne Naked™ Director
The idea for a removable handbag liner came to me one evening.
Getting ready for a night on the town with the girls I frantically threw all the contents of one handbag to the next. Fifteen exhausting minutes later, an angry taxi driver was hooting his horn outside my apartment. I stumbled outside only to realise I'd forgotten my house keys! Oh, and my favourite lipstick which was in my other handbag - total disaster!
Surely a night out shouldn't be this hard. Could a less cluttered, better organised handbag ever eventuate?
Not willing to compromise my passion to own as many handbags as possible, the idea was Borne. A unique, clear, removable handbag liner so all fashionista's could transfer their contents from one handbag to the next, without fear of leaving anything behind. From work bag to handbag to gym bag to beach bag... in under 10 seconds!
I researched the concept with girlfriends and came up with a product which we all agreed was practical and suitable enough to suit every woman's needs.
Why Naked? Well, the handbag liner is innovatively clear so you can see all the contents inside; iPod, blackberry, favourite lippy, hand creme, phone, credit cards, ID etc - you've got it all and nothing is left behind!
We love to change our handbags often. Now we can do it quickly and easily with Borne Naked™.
Amanda George, Director